Whilst the grazing of cattle, water supply rights and carbon sequestrian rights continue to contribute to market values, the demand for Australia beef cattle exports, citrus fruits and wines are still only comparable to the US market, Brazilian and our New Zealand counterparts.
Gary Hwang, a senior trade investment officer from the Queensland Government's trade and investment agribusiness division indicated that from a Chinese foreign trade and investment perspective, strong Australian produce is currently still comparable to other western markets. The only way to stand out and to attract Chinese investment, or to increase productivity to service export markets in the agribusiness sector, would be to heavily market the Australian clean and green brand. Examples of successful marketing of various citrus fruits which outperform other countries would be the staple "Sunkist" oranges marketed by the US and New Zealand's kiwifruit. Gary suggested that for Australia, there is still a lot of room to move and pave the way to introducing Australian's produce as the "chosen" brand. Gary said "If industry bodies came together more often and were willing to contribute and to work together on a marketing strategy Australia may well reap the global benefits."
Anderssen Lawyers services both Queensland and Australia's agribusiness sector, so if you think we can assist you please give us a call. We would be delighted to hear from you.